Welcome to Floortjeloves About! on this page, you are about to learn everything from the start of this online magazine. It once started as a personal blog by Floortje van Cooten, our founder. Up until today, it became a growing online destination for fashion, beauty and lifestyle.
Let’s begin with the beginning.
2011: As a 16-year-old girl living in the country side of The Netherlands, Floortje needed a place to share her inspiration. In an area surrounded with cows and farmers, the young fashionista felt a little lost with her computer full of beautiful streetstyle photos, editorials shots and collages only. That is when she decided to share it and start a personal fashion, beauty and lifestyle blog and named it Floortjeloves. From day one she wrote in English so everybody who was interested could read and follow it.
In the beginning it started with posting once, maybe twice, a week. But no matter how often she wrote or what she shared, she always did it full of passion. Floortjeloves was – as you can say- ‘her thing’. Then it started rolling. Floortje got her first readers and comments. Obviously this motivated her to go on even more, as people were actually enjoying what she created. From nobody to tell her ideas to, to people from all over the world that liked what she shared on the Internet. Time to consider some changes.
2012: Floortjeloves got het first 100 followers on Google, which was a big deal back then. From that moment the question to post more often and share something else than moodboards and photos from others came in. That is where the idea to share her own style started. This was mostly through outfit photos and make-up editorials. From doing it all by herself, having the camera on a tripod the first year, to having her brother and mother helping her with the camera later on. Followers and page-views grew and people from all over the world saw what Floortje created. With this growth happening, the ambition to make a real job out of it started to grow as well.
2014: Next to outfit and beauty posts, Floortje started sharing more lifestyle and travels in this year as well. ‘I want to share all the beauty I see around me on this platform and inspire people with it’, is what she once said. Up until today, this is the philosophy we work with. 2014 was also the year when Floortjeloves went through some big changes. It was the year where we finally got a .com site and made it real with an own look and feel. From this moment it really became a business. Her visitors grew as well as her audience on social media. At some point, she started to work and collaborate with brands as well. Smaller ones in the beginning, but bigger projects over the time. Like every other influencer, she just learned by doing, as there was no book to teach you ‘influencing’ back then.
2015: By the end of this year, Floortje moved to Amsterdam and posted her first video on her YouTube channel. From a country gal to a city girl. In 2016 she continued and started posting a video every Friday. This was a combination between vlogs about travels and videos about any subjects she was interested in. After her first 1K hit later that year, Floortje decided to start vlogging weekly. From one video a week, she started sharing a vlog on Tuesday and her normal videos on Friday. Changes that helped her grow along the way.
Every day I am grateful for the decision to start my own blog. It started more as a joke. A fun way to share my inspiration next to my studies
2017: From blogger to social influencer to vlogger; Floortje does it all. In mid 2017, it was time for the next step. There is so much more she wanted to share and create. That is when she decided to turn her personal blog into an online magazine. In September it was time for the launch of her new website. Still called Floortjeloves, but in a new total jacket. A magazine style with more articles a day and different contributors to share different stories. As always, talking about all the beauty around us, but with much more value.
2018: This was the year of finding balance. Floortje started two new businesses and needed to find her focus. Next to creating for Floortjeloves, her other passion is making jewelry. August was when her new baby Je Suis Flore was born. A handmade and designed jewelry brand by Floortje. As it wasn’t enough, she also started her own PR-agency which started to grow in September. From Webdevelopment to influencer campaigns and organizing events; FloorPR does it all! As much as she wished to split in three and give it all as much energy as possible, she knew she couldn’t. That is when she – finally – decided to look for a helping hand. After settling down in a new office in the city centre of Amsterdam, Rajno came to join the team in December. He is now responsible for creating new content and the agenda of Floortjeloves.
Floortje: ‘Every day I am grateful for the decision to start my own blog. It started more as a joke. A fun way to share my inspiration next to my studies. No matter what I did or how many people were reading it, I never stopped. Floortjeloves became a part of me that I didn’t want to give up. In the end, it was the beginning of my career. Something I never dreamed of when I once started. But the message was clear because when you truly believe in something, you can always make that come true. Hard work always pays off!
Everyday we do our best to make the best content for our readers and our partners from all over the world. That’s what makes us a stronger platform than others, because we do it with all our heart’.
Thanks for following along and we hope you enjoy reading our online magazine daily!
Love of love,